My journey began with a craving for Ube cake—and the realization that I couldn’t find a Filipino bakery nearby to satisfy it. As a passionate baker since a young age, I saw it as both a challenge and an opportunity. I returned to my roots, perfected my own Ube cake recipe, and began sharing it with family and friends.

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What started with that first cake quickly grew into more: Ube crinkle cookies, Ube brownies, Ube whoopie pies, and a full line of cookies inspired by my son Nathan, our loyal customers, and the incredible team behind Baked by Joy as we continue to grow.

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From the beginning, my mission has stayed the same: to create big, shareable treats packed with irresistible flavors and a little taste of home.

Each treat is handcrafted with real ingredients and made with plenty of love—just like I’d bake for my own family. Every batch is a celebration of culture, connection, and the simple joy of something sweet, made from the heart.